Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General Introduction Information of the Course

Course Code: LAW251
Course Title: İnternet Hukuku
Course Semester: Spring
Ders Kredileri:
Theoretical Practical Credit ECTS
2 0 2 4
Language of instruction: TR
Course Prerequisites:
Does the Course Require Work Experience?: No
Type of course: Departmental Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Dr.Öğr.Üyesi Saniye Sena CABIOĞLU GÜLER
Course Lecturer(s): Dr.Öğr.Üyesi Saniye Sena CABIOĞLU GÜLER
Course Assistants:

Course Objectives and Content

Course Objectives: Within the scope of the general principles of internet law, it is to inform students about their rights and responsibilities by making the necessary investigations in terms of written, visual and audio media.
Course Content: 1- Definition of Internet Law and Basic Concepts
• The relationship between the internet and law
• The digital world and law
• The digital transformation of law
2- Protection of Personal Data in the Digital Environment
• Definition of personal data
• Personal data protection law
• Personal Data Protection Law
• Data security and privacy principles
3- Regulation of the Internet and the Liability of Internet Providers
• Legal liability of Internet service providers
• Content regulation and monitoring
• Legal obligations of digital platforms
4- Internet and Advertising Law
• Regulation of digital advertising
• Internet advertising and promotion rules
• Consumer rights and digital ads
5- Freedom of Comment and Expression on the Internet
• Freedom of expression on the Internet
• Social media and insult
• Censorship and blocking on the Internet
6- Future Trends and the Evolution of Internet Law
• Artificial intelligence, blockchain, and internet law
• Digital transformation and legal adaptation
• New technologies and legal challenges

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) Basic concepts related to internet law are defined and explained.
2 - Skills
Cognitive - Practical
1) At the end of this course, students will have basic knowledge of current legislation, legal and technical issues related to IT law, technology and IT.
2) By the end of this course, students will learn to develop legal arguments on Internet-related issues.
3 - Competences
Communication and Social Competence
1) At the end of this course, students will understand the importance of freedom of expression on the Internet.
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Course Weekly Plan

Week Subject Related Preparation
1) 1- Definition of Internet Law and Basic Concepts • The relationship between the internet and law • The digital world and law • The digital transformation of law Journal of Information Technology Law
2) 2-Protection of Personal Data in the Digital Environment • Definition of personal data • Personal data protection law • Personal Data Protection Law • Data security and privacy principles Journal of Information Technology Law
3) Definition and Basic Concepts of Internet Law • The relationship between the internet and law • The digital world and law • The digital transformation of law Journal of Information Technology Law
4) Internet and Advertising Law • Regulation of Digital Advertising • Internet Advertising and Promotion Rules • Consumer Rights and Digital Advertising Journal of Information Technology Law
5) - Freedom of Comment and Expression on the Internet • Freedom of Expression on the Internet • Social Media and Insult • Censorship and Blocking on the Internet Journal of Information Technology Law
6) Future Trends and the Evolution of Internet Law • Artificial Intelligence, Blockchain, and Internet Law • Digital Transformation and Legal Adaptation • New Technologies and Legal Challenges Journal of Information Technology Law
7) Copyright, Trademark and Domain Name Law on the Internet and Software Copyright, Trademark and Domain Name Law on the Internet and Software
8) MIDTERM EXAM Journal of Information Technology Law
9) İnternet Hukuku, Adli Bilişim ve Dijital Deliller Journal of Information Technology Law
10) Telekomünikasyon Hukuku, Siber Güvenlik Journal of Information Technology Law
11) Teknoloji Geliştirme Bölgeleri, Dijital Vergi Hukuku Journal of Information Technology Law
12) Law No. 5651, blocking access and removing content from publication Journal of Information Technology Law
13) Data Security and Responsibility of Internet Subjects Journal of Information Technology Law
14) Data Security and Responsibility of Internet Subjects Journal of Information Technology Law
15) Intellectual Property Rights and the Internet Journal of Information Technology Law
16) FINAL EXAM Journal İnformation Technology Law

Sources

Course Notes / Textbooks: Dr. Sevil YILDIZ, Media and Law, Nobel Publishing, November 2024
References: Dr. Sevil YILDIZ, Medya ve Hukuk, Nobel Yayıncılık, Kasım 2024

Relationship Between Course and Program Learning Outcomes

Course Learning Outcomes

1

2

4

3
Program Outcomes
1) Knows the basic concepts, theories and methods of public relations and advertising.
2) To have knowledge about social, cultural and political fields such as marketing, psychology, sociology, sociology, philosophy, economics, which are related to the field of public relations and advertising.
3) Knows communication techniques and media strategies related to the promotion of institutions and organizations.
4) Has knowledge about the standards of national and international professional organizations in the field of public relations and advertising, ethical codes and legal regulations related to the field.
5) Has knowledge about social developments and changes in target audience behavior.
6) Has knowledge about business life practices, crisis management processes, occupational health and safety.
7) To be able to plan, create, present and implement campaigns for traditional and digital communication media with a creative and critical approach in accordance with professional ethical principles.
8) Can make media planning for different target groups and different media in the field of public relations and advertising.
9) Can report on public relations and advertising activities.
10) To be able to conduct interdisciplinary scientific research in the field of public relations and advertising and other related fields, analyze data, and plan campaigns according to the data.
11) Can develop original ideas for the communication needs of organizations and manage creative processes with an entrepreneurial and innovative approach.
12) To be able to communicate effectively in at least one foreign language, both orally and in writing.
13) As an individual or team member; has the competence to manage and solve problems, issues, crises related to the field of public relations and advertising.
14) Develop a brand communication strategy for traditional and digital media environments.
15) Can analyze consumer behavior in traditional and digital media with scientific methods and make evaluations for these media.
16) Acts with a sense of social responsibility by following social developments, considering issues such as human rights, professional ethical principles, cultural diversity, economic dynamics, environmental problems and public interest in the projects carried out in the field.

Relationship Between Course and Learning Outcome

No Effect 1 Lowest 2 Low 3 Medium 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Knows the basic concepts, theories and methods of public relations and advertising. 1
2) To have knowledge about social, cultural and political fields such as marketing, psychology, sociology, sociology, philosophy, economics, which are related to the field of public relations and advertising. 5
3) Knows communication techniques and media strategies related to the promotion of institutions and organizations. 2
4) Has knowledge about the standards of national and international professional organizations in the field of public relations and advertising, ethical codes and legal regulations related to the field. 5
5) Has knowledge about social developments and changes in target audience behavior. 2
6) Has knowledge about business life practices, crisis management processes, occupational health and safety. 5
7) To be able to plan, create, present and implement campaigns for traditional and digital communication media with a creative and critical approach in accordance with professional ethical principles. 4
8) Can make media planning for different target groups and different media in the field of public relations and advertising. 2
9) Can report on public relations and advertising activities. 2
10) To be able to conduct interdisciplinary scientific research in the field of public relations and advertising and other related fields, analyze data, and plan campaigns according to the data. 5
11) Can develop original ideas for the communication needs of organizations and manage creative processes with an entrepreneurial and innovative approach. 5
12) To be able to communicate effectively in at least one foreign language, both orally and in writing. 1
13) As an individual or team member; has the competence to manage and solve problems, issues, crises related to the field of public relations and advertising. 5
14) Develop a brand communication strategy for traditional and digital media environments. 1
15) Can analyze consumer behavior in traditional and digital media with scientific methods and make evaluations for these media. 3
16) Acts with a sense of social responsibility by following social developments, considering issues such as human rights, professional ethical principles, cultural diversity, economic dynamics, environmental problems and public interest in the projects carried out in the field. 5

Learning Activities and Teaching Methods

Beyin fırtınası /Altı şapka
Course
Reading
Problem Çözme
Sosyal Faaliyet

Assessment and Evaluation Methods and Criteria

Written Exam (open-ended questions, multiple-choice, true/false, matching, fill-in-the-blanks, ordering)
Uygulama
Akran Değerlendirmesi
Örnek olay sunma

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 2 28
Application 10 2 20
Study Hours Out of Class 10 3 30
Homework Assignments 10 2 20
Midterms 1 1 1
Final 1 1 1
Total Workload 100