Economics and Finance (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General Introduction Information of the Course

Course Code:

ECON356

Course Title:

Behavioral Economics

Course Semester:

Spring

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

Course Prerequisites:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Ceren İlkay SOYLU KÜÇÜKGÖNCÜ

Course Lecturer(s):

Ceren İlkay SOYLU KÜÇÜKGÖNCÜ

Course Assistants:

Course Objectives and Content

Course Objectives:	The objective of this course is to examine consumer behavior and to convey the basic concepts of behavioral economics.
Course Content:	In the course uncertainty, risk, happiness ve rational decision making are to be discussed.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Will be able to discuss the rationality of individuals and explain the decision-making process
2) Will be able to explain the reasons for individuals' behavior and the relationship between behaviors and emotions
3) Will be able to identify prejudices and reveal their relationship with behaviors
4) Will be able to explain the decision made by individuals at risk and in uncertain situations
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Course Weekly Plan

Week	Subject	Related Preparation
1)	Introduction	Nick Wilkinson, Matthias Klaes (2012), An Introduction to Behavioral Economics, MacMillan
2)	Economic Man’s Rationality	Tanaka, S. C. (2017). Behavioral Economics: Toward a New Economics by Integration with Traditional Economics. Springer.
3)	Neuroeconomics	Tanaka, S. C. (2017). Behavioral Economics: Toward a New Economics by Integration with Traditional Economics. Springer.
4)	Lotteries and Expected Utility Theory	Tanaka, S. C. (2017). Behavioral Economics: Toward a New Economics by Integration with Traditional Economics. Springer.
5)	Mini Quiz	Tanaka, S. C. (2017). Behavioral Economics: Toward a New Economics by Integration with Traditional Economics. Springer.
6)	Expected Utility Paradoxes	Tanaka, S. C. (2017). Behavioral Economics: Toward a New Economics by Integration with Traditional Economics. Springer.
7)	Prospect Theory	Tanaka, S. C. (2017). Behavioral Economics: Toward a New Economics by Integration with Traditional Economics. Springer.
8)	Midterm Exam
9)	Social Preferences and Experiments	Tanaka, S. C. (2017). Behavioral Economics: Toward a New Economics by Integration with Traditional Economics. Springer.
10)	Decision Making Under Risk and Uncertainty	Nick Wilkinson, Matthias Klaes (2012), An Introduction to Behavioral Economics, MacMillan
11)	Mutluluk Ekonomisi	Tanaka, S. C. (2017). Behavioral Economics: Toward a New Economics by Integration with Traditional Economics. Springer.
12)	Behavioral Biases	Tanaka, S. C. (2017). Behavioral Economics: Toward a New Economics by Integration with Traditional Economics. Springer.
13)	Framing and Loss Aversion	Tanaka, S. C. (2017). Behavioral Economics: Toward a New Economics by Integration with Traditional Economics. Springer.
14)	Overconfidence and Illusion of Control	Tanaka, S. C. (2017). Behavioral Economics: Toward a New Economics by Integration with Traditional Economics. Springer.
15)	Endowment Effect and Cognitive&Emotional Biases	Tanaka, S. C. (2017). Behavioral Economics: Toward a New Economics by Integration with Traditional Economics. Springer.
16)	Final Exam Review

Sources

Course Notes / Textbooks:	Nick Wilkinson, Matthias Klaes (2012), An Introduction to Behavioral Economics, MacMillan Tanaka, S. C. (2017). Behavioral Economics: Toward a New Economics by Integration with Traditional Economics. Springer.
References:	Thaler, R., Sunstein, C. (2016) Dürtme, Pegasus Yayınları Kahneman, D.(2011) Hızlı ve Yavaş Düşünme, Varlık Yayınları

Relationship Between Course and Program Learning Outcomes

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Comprehends fundamental theories, concepts, and models in the fields of economics and finance; explains national and international economic dynamics, market mechanisms, and corporate financial structures.
2) Utilizes statistical and econometric methods and relevant software effectively to collect and interpret economic and financial data, and to make future projections.
3) Evaluates research findings with a critical approach to support strategic decision-making processes.
4) Assesses the multifaceted impacts of global economic and financial developments on national economies and corporate strategies, using diverse theoretical frameworks.
5) Compares economic and financial policy alternatives for public and private sector organizations and contributes to the development of evidence-based policy recommendations.
6) Develop innovative and applicable solutions to economic and financial problems focused on societal benefit, while observing sustainability and ethical responsibility principles.
7) Contributes to the achievement of common goals in multidisciplinary teams by effectively applying expertise in economics and finance.
8) Systematically conveys knowledge, analyses, and research findings in economics and finance to specialist and non-specialist audiences in written, oral, and visual forms, utilizing information technologies.
9) Takes responsibility for complex tasks and manages their processes.
10) Independently directs personal and professional development with a lifelong learning consciousness by following current developments and new technologies in economics and finance.
11) Acts in accordance with ethical principles, social responsibility, and professional standards at individual and institutional levels while conducting professional activities.

Relationship Between Course and Learning Outcome

No Effect	1 Lowest	2 Low	3 Medium	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Comprehends fundamental theories, concepts, and models in the fields of economics and finance; explains national and international economic dynamics, market mechanisms, and corporate financial structures.
2)	Utilizes statistical and econometric methods and relevant software effectively to collect and interpret economic and financial data, and to make future projections.
3)	Evaluates research findings with a critical approach to support strategic decision-making processes.
4)	Assesses the multifaceted impacts of global economic and financial developments on national economies and corporate strategies, using diverse theoretical frameworks.
5)	Compares economic and financial policy alternatives for public and private sector organizations and contributes to the development of evidence-based policy recommendations.
6)	Develop innovative and applicable solutions to economic and financial problems focused on societal benefit, while observing sustainability and ethical responsibility principles.
7)	Contributes to the achievement of common goals in multidisciplinary teams by effectively applying expertise in economics and finance.
8)	Systematically conveys knowledge, analyses, and research findings in economics and finance to specialist and non-specialist audiences in written, oral, and visual forms, utilizing information technologies.
9)	Takes responsibility for complex tasks and manages their processes.
10)	Independently directs personal and professional development with a lifelong learning consciousness by following current developments and new technologies in economics and finance.
11)	Acts in accordance with ethical principles, social responsibility, and professional standards at individual and institutional levels while conducting professional activities.

Learning Activities and Teaching Methods

Alan Çalışması
Lecture
Beyin fırtınası /Altı şapka
Individual study and homework
Grup çalışması ve ödevi
Reading
Homework

Assessment and Evaluation Methods and Criteria

Written Exam (open-ended questions, multiple-choice, true/false, matching, fill-in-the-blanks, ordering)
Uygulama

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	13	2	26
Homework Assignments	5	11	55
Midterms	1	1	1
Final	1	1	1
Total Workload			125