Institutional InformationDegree Programs Public Relations and AdvertisingInformation For Students
Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HİR101 Principles of Public Relations TR 3 0 3 5
HİR103 Principles of Advertising TR 3 0 3 5
İLEF101 Communication Skills 3 0 3 5
İLEF103 Media Literacy 3 0 3 4
İNG101 English I 2 0 2 2
SOS153 Sociology 3 0 3 5
TÜRK101 Turkish Language l 2 0 2 2
ÜNİ101 University Life and Career Planning 2 0 2 2
2. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
BİL102 Information Technologies 0 2 1 4
FEL152 Philosophy 2 0 2 5
HİR102 Case Studies in Public Relations TR 3 0 3 3
HİR106 İnterpersonal Communication TR 3 0 3 4
HUK152 Fundamental Concepts of Law TR 2 0 2 3
İLEF102 Communication Theories 3 0 3 4
İLEF104 History of Communication 2 0 2 3
İNG102 English II 2 0 2 2
TÜRK102 Turkish Language ll 2 0 2 2
3. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ATA201 Ataturk’s Principles and The History of Turkish Renovation I 2 0 2 2
HİR201 Marketing Principles TR 3 0 3 3
HİR203 Corporate Communications TR 3 0 3 4
İKT201 Fundamentals of Economy 2 0 2 4
İNG201 Professional English I 1 2 2 2
İST207 Research Methods in Social Sciences 3 0 3 4
YMİ205 Design Fundamentals TR 1 2 2 3
Departmental Elective 2 4
Departmental Elective 2 4
4. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ATA202 Ataturk’s Principles and The History of Turkish Renovation II 2 0 2 2
HİR202 Public Relations Campaign Management TR 1 2 2 3
HİR204 Advertising Campaign Management TR 1 2 2 3
İLEF202 Cultural Studies 3 0 3 5
İLEF204 Ethic 3 0 3 5
İLEF206 Art and Society 2 0 2 5
İNG202 Professional English II 1 2 2 3
Departmental Elective 2 4
5. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HİR301 Brand Management TR 3 0 3 5
HİR303 Integrated Marketing Communications TR 3 0 3 4
HUK353 Communication Law TR 3 0 3 4
PSİ153 Social Psychology 2 0 2 5
Departmental Elective 2 4
Departmental Elective 2 4
GE-Elective 2 4
6. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HİR302 Crisis Communication TR 3 0 3 3
HİR304 Digital Advertising TR 3 0 3 3
HİR306 Political Communication TR 2 0 2 3
HİR308 Digital Public Relations TR 3 0 3 3
İŞL352 Entrepreneurship 3 0 3 5
TAR302 History of Political Thought 2 0 2 5
Departmental Elective 2 4
Departmental Elective 2 4
7. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HİR401 Graduation Project I TR 1 2 2 10
HİR499 Internship 0 0 0 5
YMİ403 New Communication Technologies and Artificial Intelligence TR 2 0 2 3
Departmental Elective 2 4
Departmental Elective 2 4
Departmental Elective 2 4
8. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HİR402 Graduation Project II TR ☑ HİR401 - Bitirme Projesi I | PRA401 - Bitirme Projesi I 1 2 2 10
HİR404 Advanced Advertising Research and Strategies TR 3 0 3 4
Departmental Elective 2 4
Departmental Elective 2 4
Departmental Elective 2 4
GE-Elective 2 4

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