Management Information Systems
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General Introduction Information of the Course

Course Code:

NEMC391

Course Title:

Digital Content Management

Course Semester:

Spring

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
2	0	2	4

Language of instruction:

Course Prerequisites:

Does the Course Require Work Experience?:

Type of course:

GE-Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi Esra Pelin GÜREGEN DEREBOYU

Course Lecturer(s):

Dr.Öğr.Üyesi Esra Pelin GÜREGEN DEREBOYU

Course Assistants:

Course Objectives and Content

Course Objectives:

The aim of this course is to help students understand the processes of content production, distribution, and consumption in the digital era. The course focuses on understanding the transformation of digital culture, consumer behavior, and marketing dynamics, while fostering students’ ability to think strategically, analyze target audiences, and interpret content performance across digital platforms. Students will learn to design effective digital content strategies by utilizing the creative opportunities offered by new media technologies.

Course Content:

This course examines how digitalization has transformed the production, distribution, and consumption of digital content. It covers the evolution of the internet, the differences between new and traditional media, types of digital marketing, and social media strategies. The course also addresses user-generated content (UGC), online brand communities, and methods for measuring social media performance. Students engage in practical activities focused on content creation and analysis on platforms such as YouTube, Instagram, and TikTok.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) In this course, students comprehend the fundamental concepts of digital culture and the impact of digitalization on media, communication, and consumption.
2 - Skills
Cognitive - Practical
1) In this course, students explain the concept of digital marketing and the processes of strategic content management across social media platforms.
2) In this course, students create content and conduct engagement measurement and performance analysis on platforms such as YouTube, Instagram, and TikTok.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) In this course, students examine user-generated content (UGC) and online brand communities to explain the digital engagement strategies of individuals and organizations.
Competence to Work Independently and Take Responsibility

Course Weekly Plan

Week	Subject	Related Preparation
1)	Fundamentals of Digital Culture	Gere, C. (2018). Dijital kültür (M. Doğru, Çev.). Kolektif Kitap.
2)	The Concept of Consumption and Consumer Behavior	Odabaşı, Y., & Barış, G. (2013). Tüketici davranışı (13. bs.). MediaCat Yayınları. ISBN: 9789758378647
3)	Consumer Psychology and Digital Consumption Habits	Ulucan, D. E. (2023). Sosyal medyada gençlerin tüketici davranışı (1. baskı). Hiperyayın. ISBN: 9786257339117
4)	The Evolution of the Internet: Web 1.0, Web 2.0, Web 3.0, and Web 4.0	Instructor's lecture notes
5)	Differences Between New Media and Traditional Media	Instructor's lecture notes
6)	Digital Marketing	Odabaşı, K. (2018). Dijital Pazarlama Stratejileri 2019. Cinius Handley, A. & Chapman, C. (2013). Dijital Çağda İçerik Yönetiminin Kuralları. Mediacat Güçdemir, Y. (2017). Sosyal medya: Halkla ilişkiler, reklam ve pazarlama. İstanbul: Derin Yayınları, 7.
7)	Digital Marketing Channels	Instructor's lecture notes
8)	Mid-term exam	-
9)	Social Media Management	Instructor's lecture notes
10)	UGC, Online Brand Communities and eWOM	Instructor's lecture notes
11)	Content Categories and Their Strategic Uses: Insight, CTA, and Hook	Instructor's lecture notes
12)	Advertising Measurement in Social Media	Instructor's lecture notes
13)	YouTube: Content Management and Analysis	Instructor's lecture notes
14)	Instagram: Content Management and Analysis	Instructor's lecture notes
15)	TikTok: Content Management and Analysis	Instructor's lecture notes
16)	Final exam	-

Sources

Course Notes / Textbooks:	Öğretim elemanının ders notları
References:	Handley, A. & Chapman, C. (2013). Dijital Çağda İçerik Yönetiminin Kuralları. Mediacat Odabaşı, K. (2018). Dijital Pazarlama Stratejileri 2019. Cinius Güçdemir, Y. (2017). Sosyal medya: Halkla ilişkiler, reklam ve pazarlama. İstanbul: Derin Yayınları, 7. Varnalı, K. (2012). Dijital tutulma: pazarlama iletişimi ve insan. MediaCat.

Relationship Between Course and Program Learning Outcomes

Course Learning Outcomes	1	2	4	3
Program Outcomes
1) Follow professional, current, and emerging trends using Turkish and English; effectively convey relevant information both in written and oral forms.
1) Identify computer hardware components and differentiate, classify, and select appropriate components based on technical specifications
1) Contribute as MIS experts in project design; provide input as managers or team members and generate innovative ideas.
1) Take individual responsibility and contribute to teamwork in solving information systems problems; demonstrate leadership when necessary.
1) Utilize acquired knowledge in information technologies and business sciences for decision-making through appropriate tools.
2) Integrate acquired knowledge and skills with other disciplines and evaluate critically.
2) Understand software types, selection, and procurement; plan and manage software development processes.
2) Identify data requirements in interdisciplinary MIS-based problem solving, gather necessary data, generate actionable information, and make it available for use.
2) Conduct professional activities in line with ethical and societal value.
3) Define information system requirements, conduct system analysis, and design systems accordingly
3) Design necessary databases for applications.
4) Set up computer network systems and solve problems related to networks and hardware.
4) Design projects aimed at solving MIS-related or social problems and propose alternative solutions

Relationship Between Course and Learning Outcome

No Effect	1 Lowest	2 Low	3 Medium	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Follow professional, current, and emerging trends using Turkish and English; effectively convey relevant information both in written and oral forms.
1)	Identify computer hardware components and differentiate, classify, and select appropriate components based on technical specifications
1)	Contribute as MIS experts in project design; provide input as managers or team members and generate innovative ideas.
1)	Take individual responsibility and contribute to teamwork in solving information systems problems; demonstrate leadership when necessary.
1)	Utilize acquired knowledge in information technologies and business sciences for decision-making through appropriate tools.
2)	Integrate acquired knowledge and skills with other disciplines and evaluate critically.
2)	Understand software types, selection, and procurement; plan and manage software development processes.
2)	Identify data requirements in interdisciplinary MIS-based problem solving, gather necessary data, generate actionable information, and make it available for use.
2)	Conduct professional activities in line with ethical and societal value.
3)	Define information system requirements, conduct system analysis, and design systems accordingly
3)	Design necessary databases for applications.
4)	Set up computer network systems and solve problems related to networks and hardware.
4)	Design projects aimed at solving MIS-related or social problems and propose alternative solutions

Learning Activities and Teaching Methods

Lecture
Reading
Question-and-Answer / Discussion
Örnek olay çalışması

Assessment and Evaluation Methods and Criteria

Written Exam (open-ended questions, multiple-choice, true/false, matching, fill-in-the-blanks, ordering)
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 50
Kanaat Notu	1	% 10
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Midterms	1	30	30
Final	1	35	35
Total Workload			93