New Media and Communication
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General Introduction Information of the Course

Course Code:

NEMC102

Course Title:

Communication Theories

Course Semester:

Spring

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

Course Prerequisites:

Does the Course Require Work Experience?:

Type of course:

Necessary

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. Aysun EYREK KESKİN

Course Lecturer(s):

Dr.Öğr.Üyesi Emine SIRMALI KAYACAN

Course Assistants:

Course Objectives and Content

Course Objectives:	The aim of this course is to enable students to analyze media texts by giving information about communication theories and models. At the end of this course, from students are expected to approach the means of mass communication critically and develop critical perspectives in the light of the theories developed in the historical process.
Course Content:	In this course, the theories developed in the field of communication are covered in the general social theory. The basic concepts and arguments of communication theories will be presented in a historical, cultural and intellectual context.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) In this course, students gain knowledge about the mass, communication, media industry, the historical change of mass communication theories and the relationship of this change with economic and political variables.
2 - Skills
Cognitive - Practical
1) In this course, students can interpret the media texts with the findings of mass communication theory and research.
3 - Competences
Communication and Social Competence
1) In this course, students can support their thoughts on media-related issues and their solutions to problems with the theoretical background of communication and share with experts or non-professionals.
Learning Competence
1) In this course, students learn how to benefit from theories in the face of problems and situations that require application in the field of communication.
Field Specific Competence
1) In this course students can use these theories in research by understanding the structure of mass communication theories.
Competence to Work Independently and Take Responsibility
1) In this course, students can independently evaluate studies about media based on communication theories.

Course Weekly Plan

Week	Subject	Related Preparation
1)	What is model and theory? What are models and theories for?	“Kitle İletişim Kuramları”, Burak Özçetin, İletişim Yayınları, ss. 21- 34. “İletişim Araştırmaları: Kökenleri ve Gelişmesi”, Kitle İletişim Kuramları içinde. Lang, K. Der. ve Çev. Erol Mutlu, Ütopya Yay., pp. 27-41.
2)	The Chicago School (Pragmatism, Symbolic Interactionism, Urban Sociology)	"Chicago Sosyoloji Okulu'nun Etnografik Mirasını Yeniden Okumak: Dijital Etnografi Çağında Sembolik Etkileşimcilik ", Oya Morva, Journal of Moment, Vol: 4, pp.135-154.
3)	Frankfurt School -I (History of School, Critical Theory, Dialectic of Enlightenment and One Dimensional Man)	“Adorno”, Martin Jay, Der Yayınevi. “Ekran Bellek – Kültür Endüstrisinde Bellek Yitimi”, Aysun Eyrek, Doruk Yayınları.
4)	Frankfurt School – II (Cultural Industry, Critique of Modernity, Adorno and Music)	“Adorno”, Martin Jay, Der Yayınevi. “Ekran Bellek – Kültür Endüstrisinde Bellek Yitimi”, Aysun Eyrek, Doruk Yayınları.
5)	Political Economy of the Media	"Medya Kültürleri”, Nick Stevenson, Ütopya Yayınları, pp. 25 – 84.
6)	Understanding of Marshall Mcluhan	"Küresel Köyün Medyatik Mimarı Marshall McLuhan” , Derya Altay, “Kadife Karanlık” içinde, Su Yayınları, Ed. Nurdoğan Rigel, pp. 9 – 48.
7)	Jean Baudrillard & Simulacra and Simulation	“Kurgusal Dünyanın Gölgesinde Bir Unutkan Jean Baudrillard”, Zuhal Öker, “Kadife Karanlık” içinde, Su Yayınları, Ed. Nurdoğan Rigel, pp. 193 – 256.
8)	Midterm Exam	sss
9)	Pierre Bordieu & Habitus - Symbolic Capital	"Alan, Habitus ve Sermaye Kavramlarıyla Pierre Bordieu", Merve Kaplan & Mahmut Yardımcıoğlu, Habitus Toplumbilim Dergisi, 2020, Sayı 1, ss.23- 38.
10)	Neil Postman & Amusing Ourselves to Death	"Televizyon Öldüren Eğlence", Neil Postman, Çev. O. Akınbay, Ayrıntı Yayınları.
11)	Guy Debord & Society of Spectacle	"Gösteri Toplumu", Guy Debord, Çev.: A. Ekmekçi, O. Taşkent, Ayrıntı Yayınları.
12)	Manuel Castells & Network Society	“Enformasyon Çağı ve İletişim Gücü”, Manuel Castells, İstanbul Bilgi Üniversitesi Yayınları.
13)	Henry Jenkins & Participatory Culture	"Cesur Yeni Medya", Henry Jenkins, İletişim Yayıncılık.
14)	Screen society, the Relationship Media and Memory	“Ekran Bellek – Kültür Endüstrisinde Bellek Yitimi”, Aysun Eyrek, Doruk Yayınları.
15)	Feminist Media Studies	"Feminist Teoriler ve Medya Çalışmaları", Leslie Steeves, “Medya, İktidar, İdeoloji” kitabı içinde, Der: Mehmet Küçük, Ark Yayınları. "Medyaya Feminist Yaklaşımlar", Liebet von Zoonen, “Medya Kültür Siyaset” içinde, Der: Süleyman İrvan, Ark Yayınları.
16)	Final Exam

Sources

Course Notes / Textbooks:

“Kitle İletişim Kuramları”, Burak Özçetin, İletişim Yayınları.
“ Kitle İletişim Kuramları”, Der. ve Çev. Erol Mutlu, Ütopya Yayınları.

References:

“Adorno”, Martin Jay, Der Yayınevi.
"Alan, Habitus ve Sermaye Kavramlarıyla Pierre Bordieu", Merve Kaplan & Mahmut Yardımcıoğlu, Habitus Top-lumbilim Dergisi, 2020, Sayı 1, s.23- 38.
"Cesur Yeni Medya", Henry Jenkins, İletişim Yayıncılık.
"Chicago Sosyoloji Okulu'nun Etnografik Mirasını Yeniden Okumak: Dijital Etnografi Çağında Sembolik Etkileşimci-lik ", Oya Morva, Moment Dergi- Hacettepe Üniversitesi İletişim Fakültesi Kültürel Çalışmalar Dergisi, Cilt: 4, s.135-154.
“Medya, İktidar, İdeoloji”, Der: Mehmet Küçük, Ark Yayınları.
"Gösteri Toplumu", Guy Debord, Ayrıntı Yayınları
“Medya Kültür Siyaset”, Der: Süleyman İrvan, Ark Yayınları.
“Ekran Bellek – Kültür Endüstrisinde Bellek Yitimi”, Aysun Eyrek, Doruk Yayınları.
“Enformasyon Çağı ve İletişim Gücü”, Manuel Castells, İstanbul Bilgi Üniversitesi Yayınları.
“Kitle İletişim Kuramları”, Burak Özçetin, İletişim Yayınları.
“Kadife Karanlık”, Ed. Nurdoğan Rigel, Su Yayınları.
“ Kitle İletişim Kuramları”, Der. ve Çev. Erol Mutlu, Ütopya Yayınları.
“Medya Kültürleri”, Nick Stevenson, Ütopya Yayınları.

Relationship Between Course and Program Learning Outcomes

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) Have knowledge of the historical development, theories, and concepts of new media and communication.
2) Have knowledge of social, cultural, and political fields such as psychology, sociology, philosophy, and economics, which are related to the field of new media and communication.
3) Have knowledge of the structural, technical, and managerial characteristics of digital content formats and new media technologies.
4) Have knowledge of new media literacy.
5) Have knowledge of the standards of national and international professional organisations, ethical codes, and legal regulations related to the field.
6) Have knowledge of professional practices, occupational health and safety.
7) Can effectively apply content production and management processes in digital media in accordance with ethical principles and a creative perspective.
8) Acquires critical media literacy skills and analyze digital platforms.
9) Have application skills in multimedia content design and visual design.
10) To be able to analyze data using scientific research methods in the field of communication other related fields, to be able to develop national and international projects by effectively utilizing technology."
11) Can communicate effectively, both orally and in writing, in at least one foreign language related to the field.
12) Has the competence to design, develop, create portfolios, and present projects related to the field of new media and communication, both individually and as part of group, with entrepreneurial and innovative perspective.
13) Has the competence to critically evaluate and analyze digital content.
14) Acts with a sense of social responsibility by considering issues such as human rights, cultural diversity, environmental problems, and public interest in the projects within the field of new media and communication.

Relationship Between Course and Learning Outcome

No Effect	1 Lowest	2 Low	3 Medium	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Have knowledge of the historical development, theories, and concepts of new media and communication.	5
2)	Have knowledge of social, cultural, and political fields such as psychology, sociology, philosophy, and economics, which are related to the field of new media and communication.	2
3)	Have knowledge of the structural, technical, and managerial characteristics of digital content formats and new media technologies.	1
4)	Have knowledge of new media literacy.	3
5)	Have knowledge of the standards of national and international professional organisations, ethical codes, and legal regulations related to the field.	1
6)	Have knowledge of professional practices, occupational health and safety.	1
7)	Can effectively apply content production and management processes in digital media in accordance with ethical principles and a creative perspective.	2
8)	Acquires critical media literacy skills and analyze digital platforms.	4
9)	Have application skills in multimedia content design and visual design.	1
10)	To be able to analyze data using scientific research methods in the field of communication other related fields, to be able to develop national and international projects by effectively utilizing technology."	1
11)	Can communicate effectively, both orally and in writing, in at least one foreign language related to the field.	1
12)	Has the competence to design, develop, create portfolios, and present projects related to the field of new media and communication, both individually and as part of group, with entrepreneurial and innovative perspective.	1
13)	Has the competence to critically evaluate and analyze digital content.	4
14)	Acts with a sense of social responsibility by considering issues such as human rights, cultural diversity, environmental problems, and public interest in the projects within the field of new media and communication.	1

Learning Activities and Teaching Methods

Lecture
Course
Reading
Question-and-Answer / Discussion

Assessment and Evaluation Methods and Criteria

Written Exam (open-ended questions, multiple-choice, true/false, matching, fill-in-the-blanks, ordering)
Homework
Gözlem

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	1	14
Homework Assignments	1	10	10
Midterms	1	15	15
Final	1	25	25
Total Workload			106